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Droog Design

Type of document
Vintage ads
Atlas
17 Nov 2017
designaddict
Droog Design -  -

"You Can’t Lay Down Your Memory" combines 20 mismatched salvaged drawers, housed in custom-made maple sleeves that are bound together with a woven jute strap. Examples from this edition feature in the permanent collections of institutions such as the Museum of Modern Art, New York; the Victoria and Albert Museum, London; and the Carnegie Museum of Art, Pittsburgh.
The Chest of Drawers 'You can’t lay down your memory' were created during an exploration of the workings of the memory.
In memory art and -rhetoric, methods have been developed to train the memory. By relating situations and things with places in the house, memory art makes memories easy to call up. The same applies to the Chest of Drawers; by composing used, old drawers in a chaotic arrangement, the objects you place in a drawer obtain a particular spot on the chest. The chest is a metaphor for the memory system.
The Chest of Drawers is a collection of picked up drawers that have been given a new enclosure. These are then piled up on each other and held together with a furniture moving strap. The Chest of Drawers is a part of three products, with the Ragchair and the Milkbottle lamp, which formulate the following idea: make your own world with what you encounter, as Robinson Crusoë created his own paradise on his island.
The Chest of Drawers is part of the first collection of Droog Design.

 

Droog Design

Droog (droog is a Dutch word meaning "dry") is a conceptual Dutch design company situated in Amsterdam, Netherlands.
Droog works with independent designers to design and realize products, projects, exhibitions and events. Droog has worked with amongst others Marcel Wanders, Hella Jongerius, Tejo Remy, Richard Hutten, Ed Annink, Jurgen Bey and Joris Laarman.
Droog was founded in 1993 by product designer Gijs Bakker and design historian Renny Ramakers. During the Milan Furniture Fair in 1993, the duo presented a selection of sober designs made of industrial materials and found objects. The presentation was titled 'Droog Design', because of the simplicity and dry humor of the objects.
They continued by putting together design presentations reflecting a clear spirit of the times. In 1996, they extended their sphere of activities by initiating experimental projects. In the following year, Droog received its first commission from a company. In 2003 Droog B.V. was set up alongside the Droog Foundation, for the production and distribution of the Droog product collection. Since the end of 2004, the Droog headquarters has been situated in Amsterdam, combining a store, an exhibition room, a library and a kitchen.

Photo : courtesy designaddict
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