'Silver Art' by Elium Studio for Rowenta
There are so many born-dead projects floating about we sometimes forget that - before anything else - design is an exact discipline in which function gives nothing away to style, and technical innovation is there to serve real user protocols and not just the sales pitch. With their 'Silver Art' range, Elium Studio has made this clear, demonstrating how French elegance can inform industrial design.
Five pieces compose the breakfast set - espresso machine, coffee percolator, toaster, electric jug and juice extractor - enacting subtle crossovers from kitchenware to tableware, and from function to décor. Purity of line and high finish given to materials (brushed stainless steel, wood chrome) in series products opens a new window on these archetypes of modern living: in the 'Grand Hotel' spirit, modest everyday accessories for preparing and serving access to the status of potential collector's pieces. The range reflects the way Elium Studio uses technology - efficiency must always be user friendly. This is the right stuff in the French vein, expressing clear balance between function and form.