The home gallery : a new concept is born
More and more dealers are shifting from traditional shops to more personal spaces where they can work, live and share their passion for art and design. Through their online gallery, they can reach out to new clients, and then offer to welcome them in a privileged setting.
Atena Design has adopted this new model
“Live in Art!” For Frédéric Sioufi, the founder of Atena Design, art plays a truly stimulating role when it becomes part our daily life. He renovated his home with this concept in mind, seeking to preserve its primary function as a fun place for his family life, and avoid turning it into a museum. Built in 1969, just outside of Paris, the entire house is open, upon request, to the guests who wish to see a particular piece “live” in the home gallery or view the entire collection, be inspired by the décor and meet Frédéric.
20th century design furniture, lighting, and objects… Frédéric selects each piece available on the Atena Design –e-shop for its character, aesthetic and quality. He accompanies each of his acquisitions through its “life cycle,” where each step has its own importance. First the discovery of the object, the emotion it brings with it, the pleasure of bringing it back to life, restoring it if necessary, finding it a place in his home, watching it come back to life, and then finally meeting its new caretaker.
Home gallery: it is located in Le Vésinet (just a 20 minute drive from Paris or a few minutes from the Vésinet-Le Pecq train station).
The house can be visited by appointment: +33 (0)1 39 76 87 09 or email@example.com
Photos: A. Botbol et Y. Breton