As guest of honour at imm cologne 2017, Todd Bracher
, the New York-based product designer, will produce a distinctively spacious and architectural design for the design event “Das Haus – Interiors on Stage”.
Under a floating roof will stand two interwoven, starkly different frames – one a large space surrounded by bookshelves as walls and a semi-transparent shell, the other a black cube over which a ball will seem to hover as it emits a moonlight glow. In one corner will be a showering and washing area. Bracher will turn the traditional notion of 3-rooms plus kitchen, hallway and bathroom, indeed the very concept of a traditional sequence of rooms, on its head and into a vision of intertwining zones: one for dining, one for rest and one for hygiene. Contemporary forms for modern life.
The “Das Haus – Interiors on Stage” installation simulates a residential house at the international furnishing show imm cologne. The trade fair erects an open stage measuring approximately 240 sqm in the middle of Hall 2.2 (Pure Editions) for this. Its layout and furnishings change each year in line with the plans of a new designer nominated by imm cologne. As the guest of honour, he or she decides on the architectural elements and also the interior and outdoor decor.
The project looks at contemporary furnishing trends but also the aspirations of the public and social change. Ultimately, everyone has their own idea of the perfect home. But how does it look? How can the dual function of the four walls that surround us – presentable living and intimate place of retreat – be resolved on an individual basis? How can the aspects of on-trend, timelessly classic and individual living be married? And what does our home say about our character? “Das Haus – Interiors on Stage” offers the ideal platform for such questions, giving a designer an experimental space in which to craft a creative statement for a modern living culture using the latest products.
From January 16 to 22 2017
Photo Credit: sketches: Todd Bracher; Koelnmesse
Photo Credit: portrait designer: Daniel Johnson; Koelnmesse
'Slim' bookshelf for Zanotta - designed by Todd Bracher
'Vessel' lighting for Humanscale - designed by Todd Bracher
Design'Triscape' Open-plan office design for HBF - designed by Todd Bracher
'Trea' chair for Humanscale - designed by Todd Bracher