| The Plumen low energy light bulb prototype is a reaction to the lack of real diversity, imagination and personality offered by the market today. |
Despite there being an abundance of producers, we see only three basic bulb formats available: the Radiator, the Tungsten-esc types and the Ice Cream Whip.
Surely the tubular formation of these objects should be used to its' advantage, drawing, sculpting or scrawling in the air with light, turning these afterthoughts into centrepieces and perhaps in the process creating designs that people will buy through genuine desire rather than mere moral obligation.
Hulger (formerly known as Pokia) is a London based boutique electronics company which explored the possibilities allowed by the tubular material. Hulger are open for discussions with bulb manufacturers with a view to creating the first production Plumen series.
| The Twist design references and subverts the ubiquitous Radiator.
The Freeform example elongates the Plumen's configuration, adding a chaotic tangle into the slender shape, a format well suited for a corner light. |
| Flattening the tube creates another exciting set of possibilities, the example here presented as the Ribbon idea, an arrangement of two flattened tubes, one folding inside the other.
Ball is constructed with haphazard loops like a ball of wool, wrapped around a glass core. |
tags: 
Heath, on November 30: 
erik, on December 5: 
Often times people knock down the new CFLs...I've always appreciated the ice cream style CFL. To me, they have a dynamic that fits well with their intended use..even stranger, I find they have a hopeful optimism in their design. Step up beyond, these new Plumen bulbs are absolutely riveting!