Y Water™ Inc., a Los Angeles-based company, announces the launch of Y Water: a low-calorie, low-sugar, vitamin-infused, flavored beverage packaged in a Y-shaped bottle designed by Yves Béhar.
The organic drink, available in four flavors, is infused with vitamins and minerals chosen to provide a healthful alternative to sugary, non-nutritious choices. It contains no preservatives, artificial coloring, or artificial sweeteners.
After consuming the beverage, children can use Béhar’s modular playful bottle as a toy, turning a normally disposable product into a vehicle for creative play.
| For Yves Béhar, the cheerful, three-dimensional Y shape inspired the product name Y Water, and also riffs off the two questions kids most commonly ask: “Why?” and “Why not?” Once empty, the bottle becomes a toy. It can be linked with other bottles through biodegradable rubber “Y Knots”, connectors that help to create spaceships, animals, robots, or whatever else a creative child can imagine. |
“We look to this repurposing of the Y Water bottle to not only encourage children to be creative, but to encourage children to think about reuse rather than simply discarding these into the trash,” says Béhar. “We want to create a new paradigm for children’s products that encourages unique new behaviors and a productive afterlife for the product.” | 
|
Yves Béhar is the founder of the San Francisco design studio fuseproject. Béhar’s focus is on humanistic design, tapping into the “giving” element of the creative profession, with the goal of creating projects deeply in-tune with the needs of a sustainable future, connected with human emotions and self-expression. Most recently, he and his firm designed the world’s first $100 laptop, the XO, for the organization One Laptop Per Child (OLPC), which is aimed at bringing education and technology to the world’s poorest children.
tags: 
