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11 - the beautiful game

11 - the beautiful game
17 Apr 2008

A football table designed by GRO design and developed by TIM model makers.

'11' is a collaboration of 2 companies - GRO design and Tim modelmakers – each contributing their specialist skills to this showcase project.
With their shared values of creativity, quality and experience, the two companies have worked together for over fifteen years on projects ranging from consumer electronics and domestic appliances to lighting and furniture.

Table football is great fun to play – it’s social, active and physical, and it offers a welcome alternative to the solitary activity of computer gaming. As an object, however, it has become less desirable as its often cost-driven appearance no longer fits in with the designed landscape of modern interiors – be it a café, bar or airport lounge.
When thinking about a project for the Milan Design Fair, GRO looked for an object that they believed they could enhance through design, and that had lacked serious design attention in recent years.
After considering a number of starting points, they felt that the football table would have the right elements involved to show their commitment to the highest level of quality in design and model making. Discussing “11” together, they knew it would be a challenge to take on. 

'Many new football stadiums built in recent years have a strong architectural and sculptural beauty, becoming city landmarks in their own right and enhancing the visual landscape of the local environment.
We wanted the design of our football table to be equally spectacular and memorable, enriching the interior space where it will be placed.

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