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A book that reveals how thinking like a designer can help solve
the greatest challenges we face in business, society, and our daily
lives.
What can we learn from the ways great designers think-and how can it
improve our world? In this book by journalist Warren
Berger, in collaboration with designer Bruce Mau, ten
groundbreaking principles of design are shown in action-addressing
business, social, and personal challenges and improving the way we
think, work, and live.
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Glimmer takes readers on a journey through today's fascinating world of design, where the formerly distinct disciplines of graphic, product, and social design are undergoing "smart recombinations." In the cutting-edge studios of Mau and other visionaries, everything is ripe for reinvention-including the ways businesses function, children learn, and communities thrive. Designers are solving problems at an unprecedented pace today by using improved technology and the highly practical design principles described in this book, such as "Ask stupid questions," "Make hope visible," "Work the metaphor," "Embrace constraints," and "Begin anywhere." Glimmer inspires readers to apply these same principles to their own life challenges.
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While celebrated designers work on re-creating the world, Berger reveals the growing grassroots "glimmer movement" in which everyday people are emerging as designers and problem solvers. Readers will be fascinated by how "transformation design" is reinventing companies and addressing thorny social problems. Berger shares stories of how burned fingers, wrenched backs, and mixed-up pills all led to ingenious new product designs.
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In a time of anxiety and retrenchment, this book illuminates "the glimmer of possibility and potential-that first spark of an innovative idea or a life-changing plan." According to Berger, "This faint light is all around us and also within us, if we can learn to recognize and nurture it." The best designers already know how to transform that glimmer of possibility into the steady glow of creation and innovation-and with the inspiration of Glimmer, we're now all able to do the same.
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Book for sale on Amazon: Glimmer: How Design Can Transform Your Life and Maybe Even the World
by Warren Berger (Penguin Press)
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