What qualifies as a crisis? Royal College of Art Design Products students’ Sold Out Shop will offer the stimulus to rethink what a crisis actually is...
During the Milan Salone 2009, a team of young design students from Platform 10, one of six teaching units within the College’s department, will be taking up residence at the prestigious Seves glassblock showroom in the heart of the city.
The fourteen postgraduate student designers will stage a makeshift Crisis Shop, exhibiting a range of crisis products. The shop layout will embody the very nature of a potential crisis - a canopy, attached by suction pads, hooks and grommets will stretch across the glass surfaces of the showroom. Under extreme tension, the canopy serves to communicate a sense of urgency, a material under stress and physical tension.
The Shop isn’t about making a commodity out of a crisis but investing in the means to respond to crises at large. One man’s crisis is another man’s opportunity. All products in the Crisis Shop are examples of opportunities in disguise.
The collective response to this state of alert can be broken down into two clearly defined product categories: those that require an ‘Immediate Response’ and those that opt for ‘Mutations’. The group have deliberately emphasised the ‘closeness’ in crisis and consequently closeness to the body. Subsequent incarnations frequently deal with this through solutions of wear-ability.
Exhibition from April 22 to 27 2009
Showroom Seves glassblock - Via Lodovico il Moro 25/27 - 20143, Milan, Italy
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