Far Foods by James Reynolds

posted on September 10 by DesignAddict.

James Reynolds' Far Foods project is an alternative packaging for supermarket. It shows the distance that some foods travel from and the resultant carbon dioxide released during the journey.

The receipt features a boarding card style tear-off strip.

James Reynolds has recently graduated from Kingston University studying Graphic Design. He lives and works in London.

(Copyright 2009 James Reynolds)

Via Designboom

tags: accessories, food, sustainable, graphic, project

3 comments

3 comments so far:

Add a comment now

Koen, on September 15:

Labeling like this should be mandatory. It is the kind of information that consumers need and want and there is no good reason not to do it! This is how we will get to a more responsible use of our resources, zillions of small steps end up bieung quite a leap.

Koen, on September 16:

Sorry for the spelling mistakes. I can not figure out how to edit it either...
Some people on another site have been commenting on this very same project in less flatering terms. Amoung other things they point out that a remote country of origin could very well have a more eco-friendly way of growing than the farm that is close by. I am not knowledgeable enough in agricultural technology so I asked my certified biological neighbour and he tells me that the differences are marginal and that his products are certfied biological, but in some cases he is in fact spending more energy than a non biological farm...So I stick with the idea that consumers should be informed and distance certainly is an important factor.

Stacie Budek, on October 14:

This idea definitely points out things that people don’t think about. They might be looking for food that has been grown green, but they don’t think about how far that “green” food has to travel to get to them. If the food has to travel far, it makes it a moot point of being green. By putting this info in their face, it will encourage them to buy products closer to home. Which will also support the local economies.

Add a comment now


	alex kattas, yesterday: "I love it!! drymer three wheeler Great DESIGN.. I would like all info in ENGLISH.. is that possible?..." Nathalie Vingot Mei, 6 days ago: "I love this work ... What a beautiful nordic design !!" Peter Basse, on January 16: "Jeg har gennem længere tid haft til opgave at tegne varetegn fra forskellige byer i europa, Derfor l..." Brecht, on January 13: "Am I the only one that feels they took an unhealthy dose of inspiration but did too little with it?" Foley Catheter, on December 31: "A very fine article and exceptional blog. Is there any way I can subscribe to new articles, you know..." Sean, on December 13: "God I love this blog"

<< February 2012 >>


	accessories audio awards books ceramic competitions conference contemporary architecture electronic essays events exhibitions fabric food forum furniture glass graphic kids kitchen konstantin grcic lighting modern architecture music new products new technologies news outdoor plastic project rugs sculpture sport sustainable tableware textile timepieces toys transportation video wood workshop