

James Reynolds' Far Foods project is an alternative packaging for
supermarket. It shows the distance that some foods travel from and the
resultant carbon dioxide released during the journey.

The receipt features a boarding card style tear-off strip.

James Reynolds has recently graduated from Kingston University studying Graphic Design. He lives and works in London.
(Copyright 2009 James Reynolds)
Via Designboom
tags:
Labeling like this should be mandatory. It is the kind of information that consumers need and want and there is no good reason not to do it! This is how we will get to a more responsible use of our resources, zillions of small steps end up bieung quite a leap.