The 2010 M2L Genuine Design Competition is held in collaboration with New York Eleven and is open to design students across the country.
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The goal is to create a short video in the form of a Public Service
Announcement on the topic of genuine design and the problem of
knock-offs.
Use concrete examples to demonstrate why furniture
designers deserve the right to protect their work against unauthorized
copies and counterfeits.
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Since 1992, M2L - a furniture importer and distributor specializing in genuine modern design - has been dedicated to finding and sourcing truly iconic pieces that define the classic modern aesthetic. However, the practice of selling “knock-offs” has become widespread in the furniture and interiors industry because designers, manufacturers and consumers are unfamiliar with intellectual property rights. From pieces “inspired” by other designers to actual counterfeits that are marketed illegally, it is important for the next generation of designers to know where the lines are.
Four students will be awarded scholarships of $3,500, $2,500, $1,500 and $1,000 respectively. The winners will be announced at the end of March and honored at an event in M2L’s New York showroom. The winners’ videos will also be featured on the Genuine Design website.
Submission Deadline: March 5 2010 at 6pm UTC.
Genuine Design is an effort to inform consumers and designers about plagerism, and why it presents a threat to our culture and industries. They are dedicated to ethics and authenticity in the designer furniture industry. Their goal is to expose frauds, counterfeits and knockoffs, and educate designers about the importance of respecting the intellectual property of their colleagues.
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