ewo, Italian lighting manufacturer, has won the iF Public Design Award 2010 for its 'Up' product range.

The project was developed in collaboration with the Norwegian Design team, Norway Says and encompasses lighting and furniture elements from bollards to bicycle stands through to a bench. The formal concept is carried throughout the range and enables planners to create an esthetically coherent cityscape, something which also convinced the iF Award judging panel.

The judging criteria for the award included, amongst other things, the quality of the design, workmanship, choice of material, degree of innovation, environmental impact and functionality. ewo managed to convince the top-class judging panel composed of international experts with their product range 'Up'.

ewo is responsible for the development of the technology and Norway Says for the design of the product range.

The international expert judges for the iF Award judged 2,486 entries from 39 countries, 778 of which received the label for design excellence.
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Now I understand what is Urban design, great clean urban images.