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Dieter Rams: As Little Design as Possible

Dieter Rams is one of the most influential product designers of the twentieth century. Even if you don’t immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed.

He is famous not only for this vast array of well-formed products, but for his remarkably prescient ideas about the correct function of design in the messy, out-of-control world we inhabit today.

These ideas are summed up in his ‘ten principles’ of good design: Good design is innovative, useful, and aesthetic. Good design should be make a product easily understood. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Most of all, good design is as little design as possible.

Photographer Florian Böhm was invited to document the archive and Rams' house, providing a previously unseen look at the world of Dieter Rams.

Dieter Rams, Braun promotional material and image of the 606 shelving programme and prototypes for handles in the workshop, Rams House, Kronberg, Frankfurt, Germany

'It was exciting to browse through the densely preserved collection of Braun design history - which is mostly Dieter Rams',' enthuses Böhm. 'Larger objects in the archive stood out, corridors of TVs for example, but a lot of the archived products were concealed in boxes or in shelves, and often in closed storage units. Only a small amount was easily accessible with the camera, more or less by chance, when openly placed, in transition from one place to another or more visibly wrapped in clear plastic.'

PC 3 record player with spare parts for other hi-fi systems and face plate for hi-fi unit, Braun Archive, Kronberg, Frankfurt, Germany

Böhm continues: 'My interest was the condition of the archive, the site itself and the kind of mutated nature these objects seem to have developed within the archive arrangements and their new purpose in this context. I am fascinated with the reality of a physical archive and the analog logistics involved - the labelling, shelving, lighting, protection and accessibility. The preserved objects remain unused and seem to convert to pure information, as carriers of cultural identity.'

Dieter Rams seated in chair from 620 chair programme and with TG 550 reel-to-reel tape recorder, Rams House, Kronberg, Frankfurt, Germany

Rams' house - his only piece of architecture - is remarkable for the detail and the design principles applied to it. 'One idea was to follow Rams through the house while he was telling personal anecdotes about objects that are meaningful to him,' Böhm explains of his approach to photographing the house. 'A zoom into the higher resolution of the space, a macro view on the personal arrangement of things, beyond the ridged functional first impression of the space, for example, the workshop in the basement of his house, is full of interesting objects and traces of Rams.'

Dieter Rams, a prototype for a chair and and SK 4 record player, Rams House, Kronberg, Frankfurt, Germany

Book for sale on Amazon: Dieter Rams: As Little Design as Possible
By Sophie Lovell and Klaus Kemp - Foreword by Jonathan Ive
Edited by Phaidon Press

tags: photographs, audio, Dieter Rams, plastic, electronic
designers: Dieter Rams
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Dieter Rams - Less and More

 

For 40 years, from 1955 until 1995, Dieter Rams designed or oversaw the design of over 500 products for the German electronics manufacturer Braun, as well as furniture for Vitsœ.  Audio equipment, calculators, shavers and shelving systems are just some of the products created by Dieter Rams, each item holds a special place in the history of industrial and furniture design and has established Dieter Rams as one of the most influential designers of the late 20th century.  

Dieter Rams, 1969 © Dieter Rams

This exhibition is the first UK definitive retrospective of Dieter Rams’ career in over 12 years. Showcasing landmark designs for both Braun and Vitsœ, this exhibition will examine how Dieter Rams’ design ethos inspired and challenged perceptions of domestic design and assesses Dieter Rams’ lasting influence on today’s design landscape. Archive film footage, models, sketches and prototypes will be displayed alongside specially commissioned interviews with Dieter Rams’ contemporaries, which include Jonathon Ive, Jasper Morrison, Sam Hecht and Naoto Fukasawa.

Electric shaver, 1970
Design: Dieter Rams
Manufacturer: Braun
Control ET44 calculator, 1978
Design: Dieter Rams
Manufacturer: Braun

Dieter Rams’ elegant products challenged original concepts of design thought by reducing electrical switches to a minimum and arranging them in an orderly manner, transparent plastics and wooden veneers were mixed and colour schemes were limited to tones of pure whites and greys, the only splash of colour being allocated to switches and dials.

P1 pocket record player, 1959
and T41 pocket radio, 1956
Design: Dieter Rams, Manufacturer: Braun
SK4 record player, 1956
Design: Dieter Rams and Hans Gugelot
Manufacturer: Braun

Dieter Rams defined an elegant, legible, yet rigorous visual design language, identified through his ‘Ten Principles’ of good design, which, amongst others stated that good design should be innovative, aesthetic, durable and useful. Heavily influenced by the Bauhaus and Ulm School of Art in Germany, Dieter Rams pioneered a design spirit which embraced modernity and placed functionality above everything else, resulting in designs that were free of decoration, simple in function and embodied a cohesive sense of order.  Born in Germany in 1932, Dieter Rams trained in architecture and interior design before joining Braun in 1955 where he took advantage of electronic and
engineering advances made during the Second World War to realise a sophisticated re-interpretation of domestic appliances.

606 Universal Shelving system
Design: Dieter Rams
Manufacturer: Vitsœ
LE1 loudspeaker, 1960
Design: Dieter Rams
Manufacturer: Braun

Dieter Rams - Less and More
Exhibition from November 18 2009 to March 14 2010
Design Museum London 

tags: furniture, Vitsoe, exhibitions, Braun, audio, Dieter Rams, plastic, electronic
designers: Dieter Rams
producers: Vitsoe, Braun
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