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....nobody seems to be disturbed by the fact that Eames Demetrios comments on an ad in Dwell. It was my understanding that although we all know that magazines like Dwell are living from the ad space they are selling, the advertisers respect a certain level of editorial independence. I am not suggesting that there is never any pressure from advertisers nor that journalists are completely free from auto-censuring there written products, but generally speaking we do not measure the credibility of an article or a magazine or a TV program for that matter by the advertising. I am not a fan of blatant copying, even when the copyrights and other intellectual protection measures have expired, but that?s not what I read. I see someone questioning the credibility of the editorial contents based on advertising? Thanks Olive for the link. I do not always agree with the small details like measuring the validity of conservation by it?s economical impact?but all in all it is a well crafted and interesting piece. It was not my intention to question the validity of choosing a recyclable material (polypropylene) versus a non recyclable one (fibre glass re-enforced polyester). I only wanted to put it into perspective by showing that a recyclable material like polypropylene only deserves to get that environmental advantage if it is really recycled. The figures show that it is not and so the end results in terms of environmental load are not very different.
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