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I think the issue is that Ebay is 'claiming' to be pro-active, while at the same time receiving commission off of 6 billion dollars worth of fake merchandise. Even if they are doing everything in the world to stop it - which they dont - it still appears as a huge confict of interest. I.e. Ebay is expected to bite the hand that feeds it. My own experiences with eBay have been mostly positive with a couple exceptions, but I still laud the suit. Worst was a 'Tiffany' bracelet I was bidding on for a mother's day present. I was horrified (after bidding of course) to discover that 90% of listed Tiffany pieces are fraudulent. I immediately contacted the seller and told them I would have the piece immediately appraised upon receipt and bad feedback would follow. I was instantly outbid, and I reported the seller to ebay as suspicious. A few weeks later I checked back and the seller was still in business - selling dozens of 'Tiffany' pieces. At heart of this issue is that eBay acknowledges that a vast majority of Tiffany pieces are fake. If this is known by eBay why not set up a special rule for Tiffany jewelry? If eBay leveraged a significant fine aginst the known sale of fraudulent items I imagine that percentage would shrink fairly rapidly. The second issue I had with eBay was after I'd sold a very early Eames/Evans chair. Another seller copied my text verbatim and applied it to a 1970's dcm. I appealed to the seller to change the description as it contained very detailed descriptions which would mislead a buyer. He ignored me, as did eBay. What became of the chair I have no idea, but there was no avenue at that time to pursue against an item that was clearly mislabelled - which is what many sellers claim when selling fake pieces: "Oh, I didnt KNOW it was fake..." If ebay had more stringent guidelines and avenues to pursue fraudulent sellers I'd be much more sympathetic to them.
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