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a) It's big, so it clears computer monitors (which were just starting to appear on mainstream office desks when the lamp was designed). Those monitors were CRTs back then -- as deep as they were wide -- so when they were illuminated by a small lamp on one side of the desk, they'd throw the other side of the desk completely into shadow. If you sometimes needed to light that side of your desk, you'd have to get an additional lamp. b) The wide reflector lets the lamp illuminate a large portion of your desk without having to lift it so high or tilt it so far back that the bulb shines straight into your eyes. Older anglepoise lamps generally had tighter-focusing reflectors, designed for casting a small pool of light on a single page -- no good for simultaneously illuminating a computer keyboard AND a sheet of paper or a book. c) The reflector head rotates 360 degrees and swivels nearly as far; without moving the arms, you can shine the light directly on everything in the room except the upper few inches of the lamp's upper arm. d) The opening in the back of the reflector head allows diffuse light to shine upward so you can see the rest of the room without having to switch on another lamp. e) It takes standard incandescent light bulbs, available everywhere. f) It doesn't get searingly hot, even with a 100W bulb; you can reach up and move it without looking. Plus it looks fantastic and moves smoothly and doesn't have rattly external springs.
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