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Krassa
Afroditi
UNITED KINGDOM  
Afroditi Krassa
1974 London
Born in London and raised under the Home of the Gods, Mount Olympus in Greece. As a child, she dreams of building shipping yards.
Age 17, returns to London. Education at top design institutions, such as the Central St Martins College of Art and the Royal College of Art, under Ron Arad. Works at the world's largest consultancies. First ever female designer to be employed by super-duo SeymourPowell. Age 23, redesigns the bra for Channel 4 documentary and sells 2 million.

In 2002, founds Afroditikrassa Ltd. Her work is immediately picked up by leading brands Cassina, DKNY and design afficionados, such as Mourad Mazouz (Momo) of sketch. In 2004, she meets Julian Metcalfe, who invites her to conceive his new 'baby' brand. Two months later, she comes back with itsu, now with 19 stores in two continents. Appointed Creative Director in 2005. She goes on to design restaurants, offices and retail establishments around the world, and collaborates with prestigious manufacturers such as Ligne Roset, Innermost, E&Y, Pret A Manger , WMF, British American Tobacco and Phillip Morris. Constantly restless, Afroditi is currently working on the world's first solar energy generating outdoor furniture range.

Her work has been televised by the BBC, Channel 4, CNN and NTV. She has won numerous awards including the Edward Marshall Trust Award, the Guardian Best in Lighting and the 2007 Elle Deco Design Award. From political campaigns to car interiors, her work is always characterised by intellectual rigour, formal directness and an obsession with making the mundane- less mundane.
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 Afroditi Krassa Ltd
Unit 37 DRCA Bus Centre, Charlotte Despard Avenue
SW11 5JE London
UNITED KINGDOM
T +44 (0)20 76273463
F +44 (0)20 76273463
[email protected]




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 AFRODITI KRASSA
Afroditi Krassa is an award winning London based product design consultancy.
'Hidden Agenda' Lamp Courtesy Ligne Roset

'Hidden Agenda' Lamp
D E S I G N E R
Afroditi Krassa

P R O D U C E R
Ligne Roset, France
2009
M A T E R I A L   A N D   D I M E N S I O N S
polymetacrylate
height: 220 cm - width: 46 cm
The 'Hidden Agenda' is a wall/floor lamp that simply leans against the wall. Due to its sophisticated geometry, it "locks" itself in place with no fixings. It is cleverly fitted with an individually controlled uplighter and a downlighter, to create a versatile and subtle wash of light. The extra cable neatly rolls up behind its minimal facade. The Hidden Agenda is a sculptural, geometrically dynamic and complex form, yet it appears effortless; intelligent yet subtle.
 
'Pretty Big' Hanging Mirror Frank Thurston

'Pretty Big' Hanging Mirror
D E S I G N E R
Afroditi Krassa
2006
M A T E R I A L   A N D   D I M E N S I O N S
stainless steel
220 cm - 46 cm
Mirrors are often designed to free stand on a base or most commonly to be attached to a wall. This is mainly due to the use of traditional glass for the production of mirrors. Hanging Mirrors are made from mirror-finish, stainless steel; an unexplored material which is both lightweight and robust. This allows the objects to float in space either suspended from the ceiling or relying on the structure of other furniture; The iconic use of someone else's body as a surface to reflect our own image adds another dimension to the object, besides the functional.
 
'World View' Lamp Frank Thurston

'World View' Lamp
D E S I G N E R
Afroditi Krassa
2002
M A T E R I A L   A N D   D I M E N S I O N S
aluminum
120 cm - 200 cm - 120 cm
'World View' is a virtually weightless lighting fixture. Constructed from a cluster of 91 Leds suspended from a silver helium balloon and anchored by a spool at floor level, 'World View' proves the simplest, most humble materials can reach great heights.
 
'Before' Frank Thurston

'Before'
D E S I G N E R
Afroditi Krassa
2004
M A T E R I A L   A N D   D I M E N S I O N S
canvas
35 cm - 35 cm

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