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Droog Design
NETHERLANDS  
> 
 Droog Design
Staalstraat 7A-7B
1011 JJ Amsterdam
NETHERLANDS
info@droogdesign.nl




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 DROOG DESIGN
FURNITURE [2]
LIGHTING [2]
ACCESSORIES [1]
MISCELLANEOUS [2]
'Do Break' Vase Courtesy Studio Frank Tjepkema

'Do Break' Vase
D E S I G N E R S
Frank Tjepkema
Peter Van der Jagt

P R O D U C E R
 Droog Design, Netherlands
2000

M A T E R I A L   A N D   D I M E N S I O N S
porcelain + rubber
This vase is no longer in production.
height: 34 cm
Every vase eventually breaks. The Do Break cracks but does not shatter when it hits the floor. Not only can the vase still be used but it also gains in beauty as the cracks multiply to form a unique pattern. From now on, any lover's quarrel is an improvement.
 
'Do Hit' Armchair Courtesy Marijn van der Poll/North

'Do Hit' Armchair
D E S I G N E R
Marijn van der Poll

P R O D U C E R
 Droog Design, Netherlands
1999

M A T E R I A L   A N D   D I M E N S I O N S
stainless steel
100 x 75 x 70cm
Do hit was created in December 1999 for an assignment at the Design Academy. The goal was to design an interpretation of a chair by an Italian designer. I choose Enzo Mari's 'sof-sof chair'. Its complex looking frame to me seemed a result of good craftsmanship but as it turned out it was one of the first examples of spot welding in the furniture industry. This contradiction became the concept for the chair and the first result was the rocking chair. It was a full-scale sketch but a finished product at the same time. Although my teacher urged me to further explore the shape and form I thought it basically answered my handcrafted-industry concept and didn't see the purpose. The car panels with their intricate details stood for the industrial part and the cutting and welding back together for the handcrafted part. Do hit started a small copper model which I beat into a tiny chair with the pointed part of a hobby hammer. The cube would be easy to produce industrially and would be molded into a chair using a hammer. Repetition of the beating only strengthened the concept. When the model was scaled up the small radius on the pointed tip of the hammer was scaled up as well. The shaping of the first do hit was filmed by Sophie Krier and was presented in December 1999 and picked up by Droog a few months later. It was named Do Hit and I agreed to allow the chairs to be shaped by others for the project.
 

'Hare' and 'Hippo' Doormat Courtesy Droog Design

'Hare' and 'Hippo' Doormat
D E S I G N E R
Ed Annink

P R O D U C E R
 Droog Design, Netherlands
2002

M A T E R I A L   A N D   D I M E N S I O N S
coco
hare 83 x 191 cm | hippo 69 x 143 cm
These doormats are based on pictograms that were developed by Gerd Arntz in the 1920s. Available doormats are: 'Hare', 'Hippo', 'Jar', 'Cloud' and 'Man'.
 
'Softknob' Coathanger Courtesy Droog Design

'Softknob' Coathanger
D E S I G N E R
Ed Annink

P R O D U C E R
 Droog Design, Netherlands
1994

M A T E R I A L   A N D   D I M E N S I O N S
polyurethane
13 x 15 cm
'Softlamp' Courtesy Droog Design

'Softlamp'
D E S I G N E R
Arian Brekveld

P R O D U C E R
 Droog Design, Netherlands
1995

M A T E R I A L
PVC
Beauty in simplicity. Crafted by making ingenious use of the traditional dipping technique. The electric cord seems to merge fluently into the flexible synthetic lamp shade. The shade has the same feel as the cord: soft and supple. The light shines through softly. The Softlamp has recently been renewed. The new Softlamp has been improved on a number of points. A better type of paste is used to dip the lamp. Also, the overall finish of the lamp was improved. But above all the lamp is now fitted with a durable 7 watts economical light bulb. It lasts 8,000 hours, which is eight times as long as a traditional bulb. The economical light bulb develops virtually no heat, which prevents the synthetic material from discolouring.

The lamp has been purchased by, among others, the New York Moma, the San Francisco Moma and the Centraal Museum in Utrecht. Nomination and honourable mentioning Rotterdam design prize 1996. Design-Plus Award 1997.
 

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