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OurPrice: $15.19
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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
by
Jennifer Visocky O'Grady (Author)
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Ken O'Grady (Author)
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Rockport Publishers (Editor)
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
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OurPrice: $4.90
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Abstracting Craft: The Practiced Digital Hand
by
Malcolm McCullough (Author)
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The MIT Press (Editor)
Malcolm McCullough offers a knowledgeable and affectionate view of the world of the digital craftsperson, and initiates the critical discourse that this world needs and so richly deserves." -- William J. Mitchell, Dean, School of Architecture and Planning, MIT "Drawing from many traditions, McCullough carries the reader on a wonderful pendulum swing from hand craft to industrialization back to postindustrial craft in the computer age. With clever examples of practices, conscious and unconscious, he provides a real sense of what the new technology feels like, and why 'after two centuries of separation the conception and execution of everyday objects are once again in the same hands.' A technologically deep book, it is accessible and useful for both non- and anti- technologists." -- Danny Bobrow, Xerox PARC The love of making things need not be confined to the physical world -- electronic form giving can also be a rewarding hands-on experience. In this investigation of the possibility of craft in the digital realm, Malcolm McCullough observes that the emergence of computation as a medium, rather than just a set of tools, suggests a growing correspondence between digital work and traditional craft. Personal and conversational in tone, with examples and illustrations drawn from a variety of disciplines, Abstracting Craft shows that anyone who gives form with software, whether in architecture, painting, animating, modeling, simulating, or manufacturing, is practicing personal knowledge and producing visual artifacts that, although not material, are nevertheless products of the hands, eyes, and mind. Chapter by chapter, McCullough builds a case for upholding humane traits and values during the formative stages of new practices in digital media. He covers the nature of hand-eye coordination; the working context of the image culture; aspects of tool usage and medium appreciation; uses and limitations of symbolic methods; issues in human-computer interaction; geometric constructions and abstract methods in design; the necessity of improvisation; and the personal worth of work. For those new to computing, McCullough offers an inside view of what the technology is like, what the important technical issues are, and how creative computing fits within a larger intellectual history. Specialists in human-computer interaction will find an interesting case study of the anthropological and psychological issues that matter to designers. Artificial intelligence researchers will be reminded that much activity fails to fit articulable formalisms. Aesthetic theorists will find a curiously developed case of neostructuralism, and cultural critics will be asked to imagine a praxis in which technology no longer represents an authoritarian opposition. Finally, the unheralded legions of digital craftspersons will find a full-blown acknowledgment of their artistry and humanity.
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American Design Ethic: A History of Industrial Design to 1940
by
Arthur J. Pulos (Author)
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MIT Press (MA) (Editor)
What is uniquely American about American design? This first history of American products and the philosophy behind their design, use, and manufacture points to the process - the interaction between industrial technology and culture - that gave form to an American "ethic" in material products and helped shape the life style of its citizens.
Pulos discusses the influences and fashions as well as the major figures and schools of design from Colonial times to the 1940s. Central to the story are the objects and artifacts themselves - Shaker chairs, Colonial tea kettles, clipper ships, Sullivan's skyscraper department store; the work of Bel Geddes, Raymond Loewy, Russel Wright and Walter Teague as seen in cars, cameras, housewares, boats, locomotives. These objects and many others, are illustrated in over 300 unusual photographs, engravings, ads and drawings.
Arthur J. Pulos, FIDSA, is chairman emeritus of the department of design at Syracuse University, president of Pulos Design Associates where he is an active designer, and a past president and board chairman of the Industrial Designers' Society of America.
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OurPrice: $41.00
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Design: An Illustrated Historical Overview (Crash Course Series)
by
Thomas Hauffe (Author)
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Barron's Educational Series (Editor)
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OurPrice: $16.47
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
by
Thomas Lockwood (Editor)
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Allworth Press (Editor)
Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies? forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: ?Building Leadership Brands,? ?The Designful Company,? ?Brand Building by Service Design,? ?Service Design Via the Global Web,? ?Customer Loyalty,? and ?Driving Brand Loyalty on the Web?.
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Designing for People
by
Henry Dreyfuss (Author)
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Allworth Press (Editor)
A cult read among designers for more than half a century, the famous manifesto of America's greatest industrial designer is finally back in print! From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and the author's whimsical drawings. In addition, the author's uncompromising commitment to public service, ethics, and design responsibility makes this masterful guide a timely read for today's designers.
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OurPrice: $12.78
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Do Good Design: How Designers Can Change the World
by
David B. Berman (Author)
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Peachpit Press (Editor)
FOREWORD BY ERIK SPIEKERMANN
How did design help choose a president?
Why are people buying houses they cannot afford?
Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis?
Design matters. Like never before.
Disarming the weapons of mass deception.
Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession will be about: inventing deceptions that encourage more consumption?or helping repair the world.
Do Good Design is a call to action:
It alerts designers to the role they play in persuading global audiences to fulfill invented needs. The book outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. In this provocative and dramatically-illustrated book, David Berman offers a powerful and hopeful message for all designers.
Today, everyone is a designer.
And the future of civilization is our common design project.
Do Good Design is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. The author will make a donation of 10% of his proceeds to a not for-profit organization whose mission is in alignment with the goals of this book.
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OurPrice: $24.99
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Do You Matter? How Great Design Will Make People Love Your Company
by
Robert Brunner (Author)
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Stewart Emery (Author)
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Russ Hall (Author)
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FT Press (Editor)
More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA.You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
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OurPrice: $13.68
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Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships
by
Gail Greet Hannah (Author)
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Princeton Architectural Press (Editor)
A hands-on book design students and designers alike will welcome. Elements of Design is a tribute to an exceptional teacher and a study of the abstract visual relationships that were her lifelong pursuit. Rowena Reed Kiostellow taught industrial design at Pratt Institute for more than fifty years and the designers she trained-and the designers they're training today-have changed the face of American design. This succinct, instructive, invaluable book reconstructs the series of exercises that led Kostellow's students from the manipulation of simple forms to the creation of complex solutions to difficult design problems. It includes her exercises and commentary along with selected student solutions, and concludes with examples of work from former students who became leaders in the field, including such well-known figures as Tucker Viemeisater, Ralph Applebaum, Ted Muehling, and many others.
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