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The Power of Logos: How to Create Effective Company Logos
by
William L. Haig (Author)
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Laurel Harper (Author)
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Wiley (Editor)
The Power of Logos provides a thorough explanation of how to plan, develop, evaluate, and implement a company logo system. It contains valuable how-to information for every graphic designer, graphic design student, and small business owner.
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Logo Lounge: 2000 International Identities by Leading Designers (Logolounge)
by
Bill Gardner (Author)
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Catharine Fishel (Author)
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Rockport Publishers (Editor)
This debut volume--the first of an annual series celebrating the work of top logo designers on the innovative Logolounge Web site--offers a wealth of inspiration and insights for graphic designers and their clients.This book presents the site's best designs of the year as judged by an elite group of name-brand designers. Logolounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.
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How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media
by
Gregory Thomas (Author)
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Earl A. Powell (Foreword)
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How Design Books (Editor)
Logos are everywhere. You can't walk down a supermarket aisle, open a magazine, drive down the highway or turn on tv without being pummeled with graphic IDs that shout, "Apple Computers!" or "Nike!" or "Purina!" Now see where great logos, symbols and icons come from. If you want to understand what makes them "tick"--what makes them good--then look here. This is not your typical collection of neat-and-polished, finished designs. This book steps into the international studios of top designers as ideas happen--to show you what worked, what didn't, and why. You'll even get an up-close and personal look at the making of symbols and icons--two fast-growing, but rarely covered, fields of design. Inside, case studies illustrate the evolution of logos, symbols and icons created for a variety of clients, from small, start-up businesses to large corporations. You'll get the whole creative story--from the initial client briefing ... through early roughs and intermediary sketches ... to the ultimate, finished design. Don't miss this rare, real-world look at how designers sum up a business or a product in a single, graphic signature.
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Big Book of Corporate Identity Design
by
David E. Carter (Author)
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Watson-Guptill (Editor)
8 1/2 x 11 1500 color illustrations US and Canada Distribution graphic design/business The Big Book of Corporate Identity Design details how nearly 200 companies have carefully created their logos-the very heart of their corporate identity and brand image. This amazing guide is filled with well over 1,500 extraordinary full-color examples of these innovative logos, along with practical examples of just how they are being used on a variety of items in order to help develop a high-profile brand image. The companies featured in this fascinating guide run the gamut from global giants to mid-sized corporations. Readers will discover how they consistently and creatively apply their corporate identity to vehicles, signage, uniforms, stationery, Web sites, packaging, and more. Highlighting the work of more than 100 design firms worldwide, The Big Book of Corporate Identity Design is the perfect reference for ad agencies, graphic designers, and marketing professionals everywhere.
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Designing Brands: Market Success Through Graphic Distinction
by
Emily Schrubbe-Potts (Author)
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Rockport Publishers (Editor)
Designing Brands is the first book to go inside the creative process behind graphic branding. A compelling graphic brand identity is almost the only way to generate success in today's competitive world market. The seventeen graphic branding projects featured in this book illustrate the innovative graphic design concepts taking products and services to the top of the marketplace and consumer consciousness. The design profiles range from small companies to large, multi-million dollar corporations and show a wide range and variety of graphic projects illustrating the nuts and bolts of the design process and a behind-the-scenes look at the projects from concept to completion. Each profile illustrates the creative process behind the project, including the client/designer relationship, design inspiration and research, project planning and technical process, and final implementation.
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