This fabulous, behind-the-scenes book explores more than a decade of creative Chrysler concepts, forward-thinking technologies, and the cars and trucks that emerged from them - Viper, Neon, Intrepid, Cirrus, Dodge Ram, Eagle Vision, PT Cruiser, and a full line of minivans. DeLorezo explains how these cars revived Chryslers image with Wall Street and the media, explores how they boosted internal morale, and introduces the craftsman who build them. A final chapter looks ahead to concepts that may be waiting in the wings in light of the Daimler/Chrysler merger. ** International Automotive Media Awards Gold Medal Winner **

The concept originator behind the New Beetle, J Mays is among the most influential designers in the history of the automobile. Mays's approach has revolutionized the industry by integrating branding and identity with the design process. Also at the foundation of his philosophy is a belief that the innovations of the past should inform future solutions. His cars intrigue us like no others because they respond to underlying emotional and cultural associations. This first book on Mays's work tracks his meteoric career from his start at Volkswagen-Audi to his current tenure at Ford, where he designs for eight lines (Ford, Mercury, Lincoln, Mazda, Volvo, Land Rover, Jaguar, and Aston Martin). Illustrated with more than eighty-five photographs, freehand sketches, and computer renderings, Retrofuturism reveals new ways of thinknig about design that have the potential to greatly change the way we live in the twenty-first century.